So you own a small\mid scale business.

You feel that Digital Media has immense potential to expand your market.

You want to explore Social Media but you’re confused how to go about it?

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If you reside in any of the tier 1 or tier 2 cities, chances are you’ve already been approached by some Digital Media Agency. You may have even tried exploring SMM with them, investing some amount of money and are mostly unhappy and unsure how to navigate the space.

Don’t worry. Beacon Media is here to help.

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This is Sohail from Beacon Media and I’m on a mission to help small and mid level businesses explore the potential of digital media without the need of any agency or 3rd party vendor!

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Now if I ask you. Whom do you connect with more when I discuss Electric Vehicles? 

An MG Comet or a Tesla. 

When I discuss about the iPhone, it does inspire a certain feeling in your mind. 

What do you think the reason is behind it? 

When is say ‘TATA’, who or what comes to mind?

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Well, I’m talking about personalities and personality branding.

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An EV from MG may be better than a Tesla, but thanks to Elon Musk and his personality behind the brand, the Tesla takes the cake.

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Similarly, Steve Jobs, Mr. Ratan Tata, they have an impact in our perception of all the products and services from their brand.

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I used these mammoth names to help you better understand what I intend to say.

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I’m not asking you to become a celebrity business personality to do SMM for your brand.

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I’m asking you to be creative, no matter how trivial it is, to stand out from the crowd.

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Anyone can sell ice cream, but the Turkish ice cream vendor is better known.

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There are countless smartphone shops in Dubai, but these guys are famous for an act as stupid as breaking phones for their viral videos on Social Media.

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Countless folks sell peanuts, but the Kacha Badam man is the most famous peanut seller.

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I’m not asking you to sing & dance, i’m just asking you to take a moment and think creatively.

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So we started from Elon Musk at ended up at Kacha Badam, i know it’s quite a leap, but the point that remains common is that of elevating your personal brand above your business.

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Own a boutique? Try and make matching outfit offers for pet-parent customers!

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Own a restaurant, name a dish from the menu with your name!

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And the easiest route, yet the most difficult one. Be a good human being and inspire folks around you! The best personal branding in my opinion!

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Try and sell your own persona, your brand’s persona will follow as well.

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And once you have it, marketing it on social media won’t be a very big task!

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Thanks for reading!